Book progress #1

   "The Tipping Point is that magical moment when an idea, or social behavior crosses a threshold, tips, and spreads like wildfire." The nonfiction book I chose is The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell. I wanted a book based on research while also discussing human behavior. Gladwell does just this and shows the readers how the smallest things can trigger an epidemic of change. The Tipping Point illustrates three rules for making an object or idea well known to the world; the Law of the Few, the Stickiness Factor, and the Power of Context. Gladwell starts the first chapter by informing readers how the epidemic of syphilis arose in Baltimore in the mid-1990's. Many would argue "people came into contact with others and infected them with syphilis"; yes, this is true but Gladwell goes into detail as to what caused Baltimore's syphilis problem to tip. Almost immediately he changes the subject and talks about crack. What? He was talking about syphilis and now I'm being informed about crack? Little did I know crack influenced syphilis in the 1990's. Gladwell states, "epidemics tip because of the extraordinary efforts of a few select carriers" (22). He goes on to introduce different situations where the "little things" had a dramatic impact in the next decade; such as AIDS, Hush Puppies, the stabbing of Kitty Genovese, and the commencement of the American Revolution.
   Within the Law of the Few, Gladwell groups people in different categories; Connectors, Mavens and Salesmen. For example, Galdwell characterizes Paul Revere as a "Connector" since he knew just about everyone in the town, specifically the revolutionary leaders and a "Maven" because he gathered information about the British. Revere knew the problem that was arising and who to tell. "The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you" (33).
   The Stickiness Factor is supported by children shows such as Sesame Street and Blue's Clues. Gladwell goes into gathering empirical data about ideals and interviews researchers about what it takes for an idea to stick. He gives examples of how these assumptions have been supported by data, "Kids don't watch when they are stimulated and look away when they are bored. They watch when they understand and look away when they are confused" (102).
   The Power of Context. Well I haven't read that far so I can't say much. Hopefully by my next blog post I will explain how the Power of Context comes into play with the other two rules. I have learned many events such as the stabbing of Kitty Genovese and how it relates to the rest of the world and the rules. I am looking forward to finishing my book which is rare since I don't enjoy reading in general; but anyways I now have a different outlook on society and how we interact with others based on the "little things" which eventually turn into "big" ones.